Target Audience Profile

Age; Mainly aimed  at ages 16-20 as the content in some of the music that I would like to be featured in my magazine is explicit and unsuitable for younger readers.

Gender; Predominantly females as there is significantly less rock magazines existing that are aimed at a female audience however it will hopefully also appeal to males.

Sexuality; All sexualities, I don't think this would make a difference for my particular magazine.

Race and Ethnicity; All races and ethnicities as I do not see this influencing my magazine and there is many types of people would enjoy this type of magazine.

Class; I think my magazine would be better if it was aimed towards middle or working class people as they will have more money to spend on magazines monthly and this entitles me to make my magazine a higher quality e.g. making the cover out of thicker card.

Lifestyle; The audience obviously needs to have an interest in music, especially rock music with some spare/down-time that will allow them to read the magazine in peace while they relax as my age group will either be at college, university or work throughout the day and so will need some time to themselves.

Culture; The audience will need to be modern as my magazine will feature mainly modern and upcoming artists/bands. They should also appreciate the more classic rock bands (maybe through their parents listening to these bands) as they often have reunions or maybe just an article about them in modern music magazines.

Fan Bases; My magazine would appeal to people who are already fans of bands like Bring Me The Horizon, Pierce The Veil, PVRIS and Paramore as they are the types of music that will be featured in my magazine and bands that are similar to these will also be in there as suggested music.

Interests; People that I think will like my magazine will be people who are interested in rock and punk music, rocky and rugged clothing with dark make-up and an all round punk/rock type of personal style.

Hobbies; My target audience should be people who are more pop punk. People like this will mainly shop at places like Pulp, Asylum Industries, Hot Topic and Rock Clothing Company as these sell more band merchandise type clothes and accessories and more dark/ripped/leather clothing that is often linked to a rock genre. These people are also more likely to go to concerts, even small indie rock concerts that many people will not usually attend as this is more their style than pop fans. This target audience is more likely to go see films which are not so much aimed at children, more different genres, as stereotypical as it sounds they are more likely to watch horrors or psychological thrillers as this is closer to the rock genre.