Richard Dyer
Richard Dyer theorised the idea that 'a star is an image, not a real person' which suggests that celebrities are not portrayed as who they want to be, they are shown as what the producers want them to be, they are shown as what sells. This is why so many celebrities lose their sense of identity as often it is taken away from them, only very few, very famous stars get to be who they want to be and it does not come without a fight.
Laura Mulvey
Laura Mulvey's theory is often referred to as 'the male gaze' which implies that woman are presented, or act, in a certain way to appeal to men. This theory is largely opposed by modern theorists and modern day feminism as it is very sexist and stereotypical. This theory denies women human identity and reduces them to mere objects to be admired for their physical appearances.
Stuart Hall
Hall emphasises the importance of visual representation, and describes representation as 'the process by which members of a culture use language...to provide meaning' from this we can see how he also says 'representation cannot possibly be a fixed unchangeable notion' as different cultures will see things in a different way, and also culture and language will continue to evolve and so the same must be said about representation.
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