I started my industry research by looking at the websites of different companies, the first I looked at was Bauer Media.
The website for this company is very modern. It is all purple/blue and white, all of the buttons are the same/similar shades of an indigo shade which all work together.
The first thing visible is the long list of Bauers existing products, it's an extensive list and while looking though this list I found that they are the producers of Kerrang! magazine which is a rock magazine, quite similar genre and target audience to the magazine I will be creating and so they will not want another product similar to an existing one, so this is not the right company for my magazine production.
However, the amount this companies products are advertised and how wide an audience they reach is something I should be aware of for my magazine as many of their products can be found online, in apps, in newspapers/magazines, on television or even a combination of different mediums. If I include this idea then I can reach a larger audience and instead of being a regional magazine, it could turn into a national product or even global with the right marketing.
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