Research Institutions - Egmont Industries

Their Website:
http://www.egmont.com/about-egmont/

Egmont industries has a variety of magazines already available, however there is none that fall into the category of magazine I have chosen to make and there is also no existing Egmont product available for my particular target audience.

Their website says their main focus is to influence more children to read and enjoy reading books and magazines, from toddlers to teenagers, I think this would be a suitable company to publish my magazine as they want to appeal to teenagers and that is my target audience, older teenagers.

The company sell over one million books and one million magazines a month so I know my magazine would be well promoted and in turn earn a lot of sales which would mean I could improve the quality of the magazine.

The company also regularly do research to see what children and teenagers are interested in recently and also keep up with important events and news to keep children educated and aware.

The photo along side shows just a few of the magazines run by Egmont Industries.

Egmont industries own a range of social media accounts which allow potential audience members to interact with the company and their products. The social media they use are among the same accounts that I would want to include for my magazine to allow the magazine to stay modern and interactive while allowing readers to keep up to date with the latest news and releases while waiting for the monthly issue to be released. Along side is a screen capture from the Egmont website which shows their social media links. These allow a range of ages to access them as the older generation audience may not have Instagram and Twitter and the younger audience may not have a LinkedIn account or use their emails frequently.

Egmont Industries is based in the Nordic region but they distribute worldwide which would be a benefit for my magazine as I could not only reach a regional audience but also distribute my magazine globally which would be an added profit and ensure a larger success rate for the magazine. Egmont develops apps, interactive games, digital communities, books and magazines for children and young people and I want to add a slightly older audience to this as they have a gap in their company for a rock magazine and this magazine could be an opportunity to expand their audiences and also their product range.